MON DRAGGOR (OF BURNSIDE PROJECT & POCKET) RELEASES DOUBLE LP FOR FREE
Every music release needs a properly written Press Release to catch people's attention and drum up interest in the music. As an artist self-releasing my new double LP called Mon Draggor Pulling Strings and Pushing Buttons (available in digital stores and for free from mondraggor.com), I sought out wisdom from the elusive Public Relations Hermit Guru on the top of a faraway mountain. I trekked up the trail until I reached the top where I waited for the sage advice I desperately needed. Finally, the Almighty Press Release Crafter emerged. I recorded our conversation and present it, verbatim, below:
PR GURU: WHAT CAN I DO FOR YOU, LOWLY CREATOR OF MUSIC?
Me: Hi, I just released 18 songs and want to let people know about it.
GURU: 18 SONGS? ARE YOU NUTS? PEOPLE ONLY LISTEN TO SINGLES NOW!
Me: Well, my ambitions are humble. The music is available at places like iTunes, Rhapsody and Spotify but I also have it for free by downloading it from mondraggor.com. I just need a well-crafted email to send out to a few people who might be interested.
GURU: FIRST OFF, ARE YOU NOTABLE? IN ANY PRESS RELEASE, YOU HAVE TO CALL OUT YOUR BACKGROUND AND PEDIGREE, AND ALWAYS BOLD THE KEY PARTS (ESPECIALLY NAMES OF OTHER PEOPLE MORE NOTABLE THAN YOU.)
Me: I'm not sure I'm "notable" but in the '00s I fronted a band called Burnside Project on Bar-None that got acclaim from Spin and Rolling Stone and one song even become the theme to Queer As Folk. Then I made remixes for artists like Radiohead, Beck and Of Montreal, under the name Pocket that got a lot of acclaim from Pitchfork. Pocket released an LP with singers like Robyn Hitchcock, Steve Kilbey, Craig Wedren and...
GURU: WHAT ABOUT THIS NEW MUSIC, ARE THERE ANY IMPORTANT PEOPLE FEATURED?
Me: It was mostly friends like Greg Bertens from Film School, Tanya Donelly sang a bit, Rick Moody wrote lyrics to one song, Kevin March played drums and he's been in both Guided By Voices and Shudder To Think, Tim Cronin played trumpet and he plays for folks likes Camera Obscura, Jen Mandell sings a lot, Elizabeth Nelson-Bracy plays accordion and more.
GURU: SO, WHAT'S THE STORY BEHIND THE MUSIC? IS THERE A THEME? OR, BETTER YET, ARE YOU DATING ANYONE FAMOUS OR "INDIE-FAMOUS" LIKE SKY FERREIRA OR GRIMES?
Me: No, I've been married for 18 years and we just had our first baby. That's part of what these songs are about. The first collection, Pulling Strings, is a mellow meditation on my life and generation using mostly piano and acoustic guitar while the second, Pushing Buttons, is an upbeat ode to the next generation with electro-pop beats and synthesizers, inspired quite a bit by my daughter as...
GURU: YOU'RE A FAMILY GUY, WE GET IT. HAVE YOU PLACED ANY OF THESE SONGS IN TV SHOWS? WHAT BRAND PARTNERSHIPS ARE IN PLACE? OPENING SLOTS ON BIG UPCOMING TOURS?
Me: An early version of “Armageddon Baby” was in a TV show but nothing anyone would have heard. I have no plans to tour, since I have a child and a business to run and I don't think any brand would be interested in me, they're probably more interested in young, hip...
GURU: WAIT, HOW OLD ARE YOU?
Me: Oh, a bit north of 40.
GURU: LOOK, NO MATTER HOW WELL-WRITTEN YOUR PRESS RELEASE IS, NO ONE IS INTERESTED IN AGING MUSICIANS PAST THEIR PRIME. WHAT’S THE POINT OF EVEN RELEASING THIS?
Me: Honestly, I'm a little old-fashioned. I spent 4+ years writing and recording these songs and it's the best work I've ever done. I want to share them with the world and maybe connect with a few people and...
GURU: LOOK, I GOTTA GO. END YOUR PRESS RELEASE WITH ALL THE RELEVANT LINKS AND SOME QUOTES ABOUT YOUR OLD MUSIC. OH, AND CALL OUT YOUR FOCUS TRACKS AND YOU SHOULD BE SET.
Me: Like this?
Listen to both albums on Soundcloud
Download all 18 songs from Mondraggor.com
Get updates from Facebook
PUSHING BUTTONS FOCUS TRACKS:
"EVERYONE RUNS" (Up-tempo electro-pop, hints of EDM meets Passion Pit)
"WATCHING YOU GO" (Straight ahead indie pop, brash synths atop bouncy beat)
PULLING STRINGS FOCUS TRACKS:
"IT'S QUIET NOW" (Quiet, somber acoustic guitar, hints of The National, indie folk)
"COURTSHIP MEMORIES" (Light psych folk/indie pop track with '60s retro vibe)
"Where Radiohead's version builds from spare beginnings, POCKET lets droning tendrils of noise poke into all that space, setting a thumping beat beneath." - Pitchfork
"And you thought you'd never dance to Of Montreal!" - Stereogum
"The perfect Joanna Newsom remix - I've finally found it!" - Brooklyn Vegan
BURNSIDE PROJECT PRESS:
"...frenetic funk fiddling, ecstatic regret. Proof that love hangovers sound good at any bpm. Grade = A-." - Spin
"Nobody told these dudes garage guitars and hip hop beats don't mix; maybe that's how they make it work." - The Fader
"...one-upping Beck, Burnside Project holds their own. It's pure indie rock wrapped in electronic beats - not easily pulled off but one they make work." - Rolling Stone